Solve Bigger Problems

Fractional CMO and business consultant from startups to established companies.

Disciplines

With 20+ years of building marketing teams and scaling revenue while managing millions across digital and traditional channels comes experience in different disciplines and practice areas. Here are a few we can speak about when you are ready.

Services

Advisor & Coaching

My goal as Fractional CMO is to help businesses achieve their marketing objectives, drive growth and increase profitability. I bring my extensive marketing experience and ability to see the big picture and break it down into actionable steps to help your business succeed.

Strategy

Marketing strategy aims to promote a product, service, or brand and achieve specific marketing goals. It includes market analysis, target market segmentation, positioning statement, marketing mix, and performance metrics..

Implementation

Marketing implementation involves taking the ideas, goals, and tactics outlined in the plan and turning them into actionable steps that can be executed to achieve the desired results. Consists in coordinating the efforts of various teams, such as sales, product development, and customer service, to ensure that the plan is executed effectively and efficiently.

Insights

Fundamentals

11/15/22

Agile Marketing

Agile Marketing is a methodology that allows teams to respond quickly to changes in the market, customer needs, and business objectives. It is characterized by short, iterative cycles of planning, execution, and feedback.

9/13/22

Strategy vs Planning

Strategy is the overall direction and approach that a company takes in order to achieve its goals, while planning is the process of developing specific actions to achieve those goals.

8/22/22

5 CMO Archetypes

Research has identified five distinct archetypes that CMOs can fall into: the Chief Storyteller, the Capability Builder, the Innovation Catalyst, the Growth Driver, and the Customer Champion.

4/1/22

Who's the customer?

As a marketer, it's important to ask yourself "who is the customer" frequently and always be aware of their needs and preferences

3/4/22

3 Traditional Types of Product Positioning Strategies

Product positioning is an essential aspect of marketing that involves positioning a product in the minds of consumers concerning other products in the market

Career

Fractional CMO - Dorian Quispe

Influential decision-maker with 20+ years of establishing marketing teams that skyrocket revenue with experience across multiple channels. A creative strategist who can align stakeholders to execute company vision while inspiring teams through sound judgment and meaningful engagement. An analytical technology implementer, both for internal efficiency and to drive growth.

Twitter

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